Link Building for an effective SEO Services

What is link building?

Link building is the process of increasing link popularity and search engine exposure through many channels including, Link Exchanges, Directory Submission, Newsletters and many more.

There are three types of link building

1. Link Exchanges
2. One Way Link Building
3. Three Way Link Building

The most popular and cost effective link building technique is exchanging links with different and theme related websites. One way link building is very costly which is usually obtained through paid inclusions. Three ways link building involves lots of work and is time consuming process in which there will be three domain names which will participate to get one way link to each other.

Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease. Link exchanges are not much effective when compared to one way but plays a vital role and usually they are permanent links, and cost effective because of that it’s more popular than any other link building techniques.

A systematic and thematic link building for your website gets you high popularity and a high page rank. Every business wants endorsements and prominence in the market place, whether it’s offline or online. In an offline arena, it’s still simpler to get your business visible but in the online world getting the top positions is the most daunting of tasks.

Link building works on a simple formula that is increasing the number of high-quality links to your website in order to improve your search engine rankings.

But very few know that there is a slight demarcation in natural link building as not all incoming links are created equal. Therefore the relevancy of any incoming link is extremely important.

SEO and Competition Analysis

Looking at what and how your competition have positioned their website where you want yours to be placed will lend great insight into how to get yours there.

Competition analysis is a step that must be taken to find out what you need to do to take a top position but which also should be performed periodically to detect your competitor’s efforts to take back “their” former positions

Onsite Factors – Onsite factors of your website are the easiest to address as they are factors which are under your complete control. You have the power to change anything within your site from the content, internal linking structure, and even the design structure itself. Key onsite factors that must be considered in competition analysis are: Titles and meta tags, Keyword density and content and Special formats and positioning

· Title And Meta Tags – your title tag is the gateway from the search engine results to your website: insure you’ve created an attractive welcome mat.Titles on the other hand hold significant weight and must be created carefully to insure that they hold maximum SEO effectiveness and also that they appeal to the searchers.. In analyzing the titles and meta tags essentially you are looking for the optimal keyword density of those tags.

· Keyword Density And Content – KDA (Keyword Density Analysis) tool to find the optimal density for your industry will give you a good idea of any content changes you may need to make. From here you will want to look at two additional areas of your competitors sites. One which you can get from an advances KDA tool such as Total Optimizer Pro and the other you can get right from the engines themselves. Which brings us to

· Special Formats And Positioning – Special formats will be considered content elements such as bold, colors, anchor text, or any other content characteristics that sets specific text out as different when a search engine is spidering your site. The use of these formats, provided that it is done correctly, can not only help improve that rankings of your website for specific phrases but can also enhance the usability of your website in general by drawing the human eye to key content.

External SEO factors – External SEO factors generally refer to the internal links to your, and your competitor’s, website. To fully grasp how your competitors are ranking highly for your targeted phrases you will want to know a number of things about the links to their site including: How many links do they have? How many of these links come from the same sites? Are these sites relevant? What is the PageRank distribution of the links? Are these links image or text links and if text, what anchor text is used to link to your competitor’s site?

What is web2.0 Concept

The last few months the web2.0 idea has become a top subject in conversations between webmasters or marketers or people who deal with the web. A lot of these people who are utilizing the capabilities of the Internet to make money or create successful websites are planning on using the web2.0 phenomenon to build next generation, democratic, collaborative websites based on this popular concept.

Web2.0 gives web users the ability and the freedom to do what they want, enhance and control their experience. Web2.0 websites are not just static or dynamic web pages. They are web based applications that you can use anywhere.

These websites are a cool place to be that’s why they are so popular. They allow web users to take part and customize their online experience in an easy, fun and free way! Users decide whether they want to upload their own videos or talk about their favorite interests or hobbies and even share their favorite websites. Users can create their own friends lists, share them and thus leave their mark in the website’s history.

An great example of a web2.0 website is the infamous wikipedia. The first free online encyclopedia where users can edit it’s contents. Wonder why wikipedia has become so popular? It’s not only because it’s free and provides tons of great info. What makes wikipedia stand from the crowd is the ability/option to edit it’s contents. Isn’t it so simply amazing?

What is Link or How many type of links

What is Link

A link (hyperlink) is simply a unidirectional pointer from the source page that contains the link to some destination, generally another page. Within a web page, links fall into five different categories: internal links, inbound links, outbound links, dangling links and dangerous links.

Link Structure – Strategy

Each type of link: internal; inbound; outbound; dangling and dangerous should be strategically considered when designing, optimizing or maintaining an Internet web site.

Internal Links
The structure of a site’s internal links should be designed with search engine rank in mind. One should cluster pages within general themes. Key pages should be the recipient of links from all the various theme pages. I would also recommend having any ‘links’ page (e.g. a resource page) possessing a relatively few number of internal links directed towards it (this will be further explained in the discussion of outbound links).

Inbound Links
One of the most important aspects of high rankings and maintaining high rankings is the number of inbound links coming into your site, what is referred to as ‘link popularity’. The nature to this ‘popularity’ is not so simple as just the total number of sites that link back to your site.

There is also a qualitative characteristic to the ‘vote’. A page that links to a site that has a higher search engine ranking will contribute more ‘points’ to the ranking score then a page with a lower score.

Page ‘x’ linking to page ‘y’: the amount of importance conferred on page ‘y’ is proportional to the importance of page ‘x’ and inversely proportional to the number of pages ‘x’ points to. This is further explained in the ‘Google Elaboration’.

I do not want to over simplify the search engine spider’s algorithms, there is more involved in the analysis. For instance, the more ‘theme related’ sites that reference your site (with a link) the better the search engine ranking score. Theme, as defined by the content of your site (e.g. a computer software site linking to a computer software site is more valuable then a dog food site referencing a computer software site).

In addition, some links from certain pages carry no weight in ranking the referenced page. It is also possible for your ranking score to be penalized for having a link from a certain ‘flagged’ site, dangerous links (e.g. link farms).

Note: No inbound link can cause rank penalty to the targeted page. This makes total sense, in that one does not have control over the external pages that link to their site.

Outbound Links
All the links within a particular site that are directed away from that site have a negative affect on the search engine ranking score. This simply means that one needs to be very discriminating concerning outbound links. Discriminating web site ‘theme’ relatedness and site quality should be used to justify all outbound links.

Dangling Links
Dead end pages have a minimal affect on the overall search engine ranking score of a web site. This being said, one is loosing valuable opportunity by designing pages with dangling links. Therefore, every page within a web site would have at least one link to another page within that site.

Dangerous Links
Be very discriminating concerning outbound links, requests for inbound links and, most importantly, avoid any site with link farm characteristics. Link farms were setup to exploit the quantitative nature of ranking link popularity. They are not ‘theme’ related, rather their sole purpose was to develop mass ‘group’ linking to and from all of those who join the ’scheme’. These are now identified as a spamming technique, which will result in rank penalty or index removal. Avoid all link farms or any sites that even closely relates to them! Make sure none of the outbound links are dead links. Requesting inbound links from sites with good search engine ranking scores and focus on those sites with similar themes to the requesting web site.