What is link building?

Link building is the process of increasing link popularity and search engine exposure through many channels including, Link Exchanges, Directory Submission, Newsletters and many more.

There are three types of link building

1. Link Exchanges
2. One Way Link Building
3. Three Way Link Building

The most popular and cost effective link building technique is exchanging links with different and theme related websites. One way link building is very costly which is usually obtained through paid inclusions. Three ways link building involves lots of work and is time consuming process in which there will be three domain names which will participate to get one way link to each other.

Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease. Link exchanges are not much effective when compared to one way but plays a vital role and usually they are permanent links, and cost effective because of that it’s more popular than any other link building techniques.

A systematic and thematic link building for your website gets you high popularity and a high page rank. Every business wants endorsements and prominence in the market place, whether it’s offline or online. In an offline arena, it’s still simpler to get your business visible but in the online world getting the top positions is the most daunting of tasks.

Link building works on a simple formula that is increasing the number of high-quality links to your website in order to improve your search engine rankings.

But very few know that there is a slight demarcation in natural link building as not all incoming links are created equal. Therefore the relevancy of any incoming link is extremely important.